Saracat wanted a fresh way to show brand personality—recommend good pet products from a cat’s point of view. We built a visual identity that feels real, fun, and Gen-Z friendly. The core mark begins with a cat’s eyes, woven into the name to boost recall. In the system, each letter shifts into different cat poses, softening the cold feel of type and adding warmth and spark. The result is a light-hearted, meme-friendly identity that pet owners remember and like.