Playful Identity for Children Haircut
Playful Identity for Children Haircut
Playful Identity for Children Haircut
SUPER JOJO
SUPER JOJO
SUPER JOJO
We turned a haircut into a friendly ritual. For SUPER JOJO, a pro kids salon, we built a playful identity anchored by a mascot drawn from scissors—big eyes, simple shapes, easy to love. A bright palette (green, orange, blue) and rounded typography sit on a block grid so signs, capes, product labels, and bags read fast. Icon set and eye marks guide wayfinding and mood. The system scales from tiny stickers to storefronts and motion, making the brand fun for kids and reassuring for parents.
We turned a haircut into a friendly ritual. For SUPER JOJO, a pro kids salon, we built a playful identity anchored by a mascot drawn from scissors—big eyes, simple shapes, easy to love. A bright palette (green, orange, blue) and rounded typography sit on a block grid so signs, capes, product labels, and bags read fast. Icon set and eye marks guide wayfinding and mood. The system scales from tiny stickers to storefronts and motion, making the brand fun for kids and reassuring for parents.
We turned a haircut into a friendly ritual. For SUPER JOJO, a pro kids salon, we built a playful identity anchored by a mascot drawn from scissors—big eyes, simple shapes, easy to love. A bright palette (green, orange, blue) and rounded typography sit on a block grid so signs, capes, product labels, and bags read fast. Icon set and eye marks guide wayfinding and mood. The system scales from tiny stickers to storefronts and motion, making the brand fun for kids and reassuring for parents.
Copyright & Usage Notice All works shown are protected by copyright and/or trademark. Ownership varies by project and may belong to NK VISUAL ART, the client, or partner agencies under assignment or license. NK VISUAL ART, operated by Wong Yu Hang (Niklaus Yu), retains portfolio display rights unless limited by a confidentiality agreement. Any commercial use, reproduction, or derivative work requires prior written permission from the applicable rights holder(s). Noncommercial sharing must include clear credit and a link to the original source. Unauthorized use is prohibited and may result in legal action. For permissions, contact niklaus@theniklausyu.com.
Copyright & Usage Notice All works shown are protected by copyright and/or trademark. Ownership varies by project and may belong to NK VISUAL ART, the client, or partner agencies under assignment or license. NK VISUAL ART, operated by Wong Yu Hang (Niklaus Yu), retains portfolio display rights unless limited by a confidentiality agreement. Any commercial use, reproduction, or derivative work requires prior written permission from the applicable rights holder(s). Noncommercial sharing must include clear credit and a link to the original source. Unauthorized use is prohibited and may result in legal action. For permissions, contact niklaus@theniklausyu.com.
Copyright & Usage Notice All works shown are protected by copyright and/or trademark. Ownership varies by project and may belong to NK VISUAL ART, the client, or partner agencies under assignment or license. NK VISUAL ART, operated by Wong Yu Hang (Niklaus Yu), retains portfolio display rights unless limited by a confidentiality agreement. Any commercial use, reproduction, or derivative work requires prior written permission from the applicable rights holder(s). Noncommercial sharing must include clear credit and a link to the original source. Unauthorized use is prohibited and may result in legal action. For permissions, contact niklaus@theniklausyu.com.
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BEFORE WE WORK TOGETHER
01
Who is this for, exactly?
02
CAN I TEST YOUR WORK BEFORE COMMITTING?
03
WHAT IF I DON’T LIKE THE FIRST DRAFT?
04
CAN I GET A REFUND?
05
HOW MUCH DOES IT COST?
06
HOW DO I GET A QUOTE?
07
CAN YOU HELP WITH COPYWRITING?
08
HOW FAST IS DELIVERY?
09
CAN I ASK FOR THE SOURCE FILES?
10
CAN I CHANGE MY MIND AFTER APPROVING?
11
WHAT IF I DON’T LIKE THE FONTS YOU USE?
12
WHAT IF I’M NOT HAPPY WITH THE ATTITUDE OR SERVICE?
13
CAN I USE YOUR WORK FOR PRINT, SOCIAL, OR ADS?
14
CAN I INVITE YOU FOR ONGOING WORK?
BEFORE WE WORK TOGETHER
01
Who is this for, exactly?
02
CAN I TEST YOUR WORK BEFORE COMMITTING?
03
WHAT IF I DON’T LIKE THE FIRST DRAFT?
04
CAN I GET A REFUND?
05
HOW MUCH DOES IT COST?
06
HOW DO I GET A QUOTE?
07
CAN YOU HELP WITH COPYWRITING?
08
HOW FAST IS DELIVERY?
09
CAN I ASK FOR THE SOURCE FILES?
10
CAN I CHANGE MY MIND AFTER APPROVING?
11
WHAT IF I DON’T LIKE THE FONTS YOU USE?
12
WHAT IF I’M NOT HAPPY WITH THE ATTITUDE OR SERVICE?
13
CAN I USE YOUR WORK FOR PRINT, SOCIAL, OR ADS?
14
CAN I INVITE YOU FOR ONGOING WORK?
//FAQ
Concerns
BEFORE WE WORK TOGETHER
Who is this for, exactly?
CAN I TEST YOUR WORK BEFORE COMMITTING?
WHAT IF I DON’T LIKE THE FIRST DRAFT?
CAN I GET A REFUND?
HOW MUCH DOES IT COST?
HOW DO I GET A QUOTE?
CAN YOU HELP WITH COPYWRITING?
HOW FAST IS DELIVERY?
CAN I ASK FOR THE SOURCE FILES?
CAN I CHANGE MY MIND AFTER APPROVING?
WHAT IF I DON’T LIKE THE FONTS YOU USE?
WHAT IF I’M NOT HAPPY WITH THE ATTITUDE OR SERVICE?
CAN I USE YOUR WORK FOR PRINT, SOCIAL, OR ADS?
CAN I INVITE YOU FOR ONGOING WORK?
BEFORE WE WORK TOGETHER
01
Who is this for, exactly?
02
CAN I TEST YOUR WORK BEFORE COMMITTING?
03
WHAT IF I DON’T LIKE THE FIRST DRAFT?
04
CAN I GET A REFUND?
05
HOW MUCH DOES IT COST?
06
HOW DO I GET A QUOTE?
07
CAN YOU HELP WITH COPYWRITING?
08
HOW FAST IS DELIVERY?
09
CAN I ASK FOR THE SOURCE FILES?
10
CAN I CHANGE MY MIND AFTER APPROVING?
11
WHAT IF I DON’T LIKE THE FONTS YOU USE?
12
WHAT IF I’M NOT HAPPY WITH THE ATTITUDE OR SERVICE?
13
CAN I USE YOUR WORK FOR PRINT, SOCIAL, OR ADS?
14
CAN I INVITE YOU FOR ONGOING WORK?
Let'S TALK
VISUALS THAT SELL
BASED IN BEIJING
working globally
DIRECT RESPONSE Designer
AI VISUAL STRATEGIST
Minimal aesthetics. Strategic thinking. Design that sells.
I'm a visual designer crafting bold, high-converting visuals for global brands — across digital campaigns, product showcases, and AI-powered imagery.
Let'S TALK
VISUALS THAT SELL
BASED IN BEIJING
working globally
DIRECT RESPONSE Designer
AI VISUAL STRATEGIST
Minimal aesthetics. Strategic thinking. Design that sells.
I'm a visual designer crafting bold, high-converting visuals for global brands — across digital campaigns, product showcases, and AI-powered imagery.
Let'S TALK
VISUALS THAT SELL
Minimal aesthetics. Strategic thinking. Design that sells.
I'm a visual designer crafting bold, high-converting visuals for global brands — across digital campaigns, product showcases, and AI-powered imagery.
Let'S TALK
VISUALS THAT SELL
BASED IN BEIJING
working globally
DIRECT RESPONSE Designer
AI VISUAL STRATEGIST
Minimal aesthetics. Strategic thinking. Design that sells.
I'm a visual designer crafting bold, high-converting visuals for global brands — across digital campaigns, product showcases, and AI-powered imagery.